Five Website Development Mistakes that Affect your Revenue

As an SEO company or manager, you know how important it is to ensure your website is developed in a way that facilitates optimal performance and revenue generation. But what are the most common mistakes made during custom website development, and how do they impact your bottom line? In this blog post, we’ll discuss five such mistakes, and provide tips on how to avoid them. So read on to learn more!

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1. Not Optimizing for Mobile

In today’s mobile-first world, it’s absolutely essential that your website is optimized for mobile devices. Otherwise, you risk losing out on a significant portion of your potential audience and revenue. A professional SEO Agency advised to make sure your site is responsive and easy to navigate on smaller screens, and that all of your content is easily accessible.

 

2. Poorly Designed Forms

If you have forms on your website (for things like newsletter signups, contact information, etc.), make sure they are well designed and user-friendly. Otherwise, people will be less likely to fill them out, which can impact your lead generation efforts. Keep your forms short and sweet, and only ask for the essential information.

 

3. Lack of Engaging Content

Dallas Web Design said that in order for people to stick around on your website, you need to have engaging and compelling content. If your site is full of boring, static text, visitors will quickly become bored and click away. Mix things up with videos, infographics, images, and other forms of rich media to keep people interested.

 

4. Slow Loading Times

No one likes waiting for a website to load, so make sure yours loads quickly. Otherwise, people will likely leave before they even have a chance to see what you have to offer. There are a number of ways to speed up your site’s loading time, so talk to your developer about how you can improve this.

 

5. Not Tracking Results

Finally, it’s important to track the results of your website development efforts, so you can see what’s working and what isn’t. Use analytics tools to track things like page views, time on site, bounce rate, and conversion rate. This information will be invaluable as you continue to refine and improve your website.

 

Avoiding these common digital marketing services mistakes will go a long way toward ensuring that your website is successful and revenue-generating. So keep them in mind as you move forward with your development efforts!